WRITTEN BY: ENSPIRED REPORTER
Women in business on the South Coast were empowered as they converged for a coffee conversation and business workshop at the tranquil B- cubed Guesthouse in Southport yesterday.
The interactive and informative event was well attended by Women in business from various sectors including clothing and other accessories, graphic design, hairdressing, the NGO sector and network marketing. The enthused entrepreneurs engaged with the dynamic workshop convenor and Enspired founder and Director Reshma Maharaj.
The topic for discussion during the workshop was “How to grow your business”. Areas discussed included the importance of making and following rules in your own business, market penetration, product development as well as the need to diversify your corporate strategy.
Organisers from Enspired said the event was inspired by the current state of the economy and the devastation that many businesses find themselves in post Covid -19. “Due to the challenges presented by the Covid-19 pandemic, it is important now more than ever for entrepreneurs to upskill themselves and learn new and innovative ways of doing business. We wanted to offer entrepreneurs some ideas on how they can pick up the pieces from the pandemic calamity and learn effective ways to not only adapt and survive, but also grow,” said Enspired Marketing partner Omega Ngema.
During her address, Reshma demonstrated the importance of continuous growth in business and the various tools that entrepreneurs can implement in their businesses in order to grow. She said, it was important for entrepreneurs to understand that constantly engaging with customers helps builds their business and helps establish trust. “To grow that trust, value must be offered with no ulterior motives. This then proves to your customers that you only want to look after them and keep them happy in the long term and not just to make a fast sale and move on,” said Reshma.
The event presented an opportunity for the entrepreneurs to not only upskill themselves and learn innovative ways to grow their business, but also to network and expand their clientele.
Attendees were also given an opportunity to display their work and market themselves to other attendees. While a few of them managed to make a sale or two at the event, many others secured deals for the near future.
“I loved the event, it was intimate and we learned so much from each other. I also sense that there will be many future collaborations that come out of these kind of events. It was such a joy to be a part of a platform that encouraged women to work together to build a better society,” said entrepreneur and Forever living distributor Tabby Madondo who attended the event.