WRITTEN BY OMEGA NGEMA
Enspired Women Magazine, a South Coast original is launching new offices in Johannesburg.
Enspired was instituted in February 2018 from the small coastal Port Shepstone on the Kwazulu Natal South Coast. However the entrepreneurial and inspirational empowerment platform has grown exponentially over the two and a half years that it has been extant.
Driven to engender economic and educational emancipation amongst women and youth, Enspired has succeeded in developing these groupings by equipping them with not only the requisite information to grow financially and otherwise, but also allowed them to share their journey and cement their space in society.
Founder and Director of the Magazine Reshma Maharaj said, the platform was born out the growing need for small businesses to establish an affordable, yet effective marketing space to reach their clientele as well as grow their businesses through a myriad of learning tools and resources. As a businesswoman herself, Reshma noticed a huge challenge with smme’s. This sector of the economy lacked the prerequisite information and resources necessary for their growth albeit who they were and what they offered was astronomical for the local economy.
“Knowledge is power and very few new businesses and start-ups have knowledge of what is available to them, Enspired was born to Educate, Promote, Enspire and Expose small businesses. It exists for the sole purpose of inspiring women far and wide to never give up, and seek out their independence by turning their hobbies into an income generator” explains Reshma.
In just a short space of time of its existence, the Enspired Women Magazine platform has accumulated more than 16000 followers on social media and boasts a reach of about 65000 people. Despite the difficulties imposed by the Covid-19 pandemic, Enspired has moved in great strides towards empowering communities by conducting several free business workshops to up-skill SMME’s and other small business. The company has also provided employment opportunities for 20 youths from all over the country by giving them remote working opportunities in the Enspired sales department.
Together with the founder Reshma Maharaj, Enspired has also been awarded and recognised on various national and global stages including the Finalist in the top 3 Entrepreneur category for Regional Business Achiever Awards KZN by BWASA, Best performing entrepreneur 2016/2017 in SEDA Ugu Womens coaching program and the Standard bank Top Women finalist for Gender Empowerment 2018 Nationally.
Reshma was also invited to speak as one of the 2019 Role Players from South Africa by the World Women Leadership Congress last year, where she represented South Africa as one of two speakers. On this platform she covered the fundamental topic of building ordinary women and youth around you. Through her presentation she demonstrated that she has been impactful in her positive influence on women around her and now globally. As such she was called back on stage at the World Congress and received a token of appreciation and a standing ovation for building the ordinary women and youth around her. At the same event she was also awarded the coveted Super Achiever Award under her category of empowerment.
Now, partnering with prominent digital marketing agency Yobuningi, this award winning platform is excited to expand its footing on a national scale with the launch of their new offices in Johannesburg. Through this expansion, Enspired will further affix their impact on youth and women empowerment in the SMME sector.
The official launch will be held at the Hilton Hotel on 138 Rivonia Road, Sandton Johannesburg on Saturday December 5. Kindly contact Reshma on 0744613719 for more information.